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Brand identity & packaging
Kora Coffee
A self-initiated identity concept for Kora Coffee, carried across café packaging, cups, menus, coasters and a street-facing awning.
Project type
Self-initiated concept
Year
2025
Discipline
Brand identity & packaging
Deliverables
Brand identity · Packaging · 2025
The brief: give Kora Coffee a recognisable café identity
Kora Coffee is a self-initiated café identity concept shaped across details people encounter around a coffee stop. The mockups show a distinctive wordmark and graphic language applied to everyday café touchpoints.
The problem
A coffee brand must feel cohesive across formats, from a takeaway cup to a printed menu or storefront awning. The concept explores how each piece can feel recognisably Kora without repeating the same layout.
The process
The rounded Kora wordmark pairs with a handwritten coffee descriptor. Blue illustrated hand motifs create a graphic thread, while cobalt, cream and blush pink shift the mood from bold packaging to softer café moments.
The identity appears on bags and boxes, cups, coasters, a folded menu, an A-frame sign and an awning. The examples show how its logo, illustration and colour extend across packaging, print and storefront.
The result
The result is a playful, flexible concept direction spanning takeaway packaging, menus and café signage. It remains a self-initiated exploration; no commercial or customer outcomes are claimed.
