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Brand & mobile app
Callums
Callums’ paint brand and mobile app bring colour discovery, product details, and everyday retail decisions into one practical experience.
Client
Callums
Year
2026
Discipline
Brand & mobile app
Deliverables
Brand identity · Mobile app · 2026
The brief: give paint retail a clearer identity
Callums needed a distinctive brand and a practical digital tool for the choices customers and shop teams make every day.
The problem
Finding a colour is only the start. Product compatibility, finish, base coverage and customer-specific pricing all shape a paint sale.
Callums wanted those details to feel easier to navigate without losing the character of a confident, memorable retail brand.
The process
We built a bold identity around lime green, warm neutrals, deep black and orange, then carried its visual language into a mobile app.
The app brings a searchable 21,507-colour catalogue together with product details, finish comparisons, coverage information and pricing and margin calculations.
The result
The result connects colour discovery and shop-floor decisions in one considered experience, with a consistent identity across Callums’ brand and product touchpoints.
